SEO & AEO ready
Structured for Google and AI answer engines — clear pages for your towns, property types, and stay questions so the right guests find you without a marketplace middleman.
Direct booking websites
Your home’s website — built to be found, booked, and come back to.
Alongside platform listings, we set up and run a direct booking site for owners who want guests to find them on Google, book without marketplace fees, and return next season without starting from scratch.
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Portfolio homepage
Built to book
Search, filters, map, property pages, and stay requests designed around how people actually decide — not a brochure that strands them in an email thread.
Guest marketing that returns
Post-stay follow-up, openings alerts, and seasonal campaigns that bring past guests back direct — higher margin, less platform rent.
Fully managed
We handle design, content, hosting, updates, forms, and performance. You approve the look; we keep the site working while we manage the homes behind it.
Designed around the stay
Pages that answer questions before guests ask.
Every site we ship has a clear path from “is this the right coast?” to “request these dates” — with room for your photos, house rules, and local notes.
- Homepage that sells the place and the team
- Property detail pages with gallery and facts
- Search + map when you manage more than one home
- Stay request flow handled by our guest team
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Property page
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Mobile booking
SEO & AEO
Visible in search — and in answers.
We write and structure the site so people (and answer engines) can find the right home for Traverse City, Glen Arbor, Suttons Bay, and the rest of the coast.
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Search / map results
Local landing pages
Town and neighborhood pages that match how guests search — not thin duplicates of the homepage.
Technical hygiene
Fast loads, clean URLs, sitemap, robots, schema for lodging, and share images that look right in a text thread.
Answer-ready copy
FAQs and stay details written so AI overviews and voice search can cite you without inventing the policy.
Guest marketing
Promote the re-book — not just the first stay.
A direct site only wins if guests come back. We keep past stays warm with openings, shoulder-season rates, and messages that sound like us — not a blast from a channel manager.
- Post-stay thank-you and review prompts
- Openings and last-minute stay alerts
- Seasonal campaigns for returning guests
- Optional owner brand voice in every send
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Email / openings
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Guest follow-up
What’s included
Setup, launch, and ongoing management.
Direct booking websites are part of how we market managed homes — not a one-off freelance build we hand you and walk away from.
- Custom branded site for your home or portfolio
- Mobile-first layout that matches how guests browse
- Property pages with galleries, amenities, and stay details
- Search, map, and filters when you have more than one home
- Stay-request and inquiry flows wired to our team
- On-page SEO: titles, meta, schema, sitemap, and local pages
- AEO-friendly FAQ and answer-ready copy
- Analytics and conversion tracking
- Email capture for openings and last-minute stays
- Ongoing content and seasonal campaign updates
- Hosting, SSL, uptime, and security basics
- Calendar and availability kept in sync with managed listings
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Owner brand site
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Multi-home search
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Owner FAQ
Direct booking, answered.
What the site includes, how guests book, and how it fits with full-service management.
Do you only list on Airbnb and Vrbo?
No. We distribute across the major platforms and can set up a direct booking website so guests find you on Google, book without marketplace middlemen, and return next season.
What is included with a direct booking website?
A branded site optimized to be found (SEO and AEO), property pages built to convert, stay-request flows handled by our team, analytics, email capture for openings, and ongoing content and campaign updates — fully managed alongside your home.
How do guests book today?
Guests send a stay request with dates. We confirm availability and send a quote. Instant checkout is coming; for now every stay is confirmed by our local team so calendars stay honest.
How do I get started?
Use List your home to tell us about the property. We follow up about fit, management scope, and whether a direct booking site belongs in the plan.
Ready for a site that works as hard as the home?
Tell us about your property — we will talk management and whether a direct booking site belongs in the plan.